Video analytics has changed everything for retailers. There was a time when merchandising (making money) and loss prevention (saving money) were two separate retail tracks. There were mystery shoppers and people counters to help improve merchandising, and there were security cameras, store detectives and security guards to help deter and catch shoplifters and reduce loss. Not anymore.

Analytics in Video Surveillance Goes Mainstream

Once reserved primarily for stable, high-security specifications, the swift advancement of technology and vast improvements in reliability, effectiveness and accessibility has moved video analytics from the sidelines to the mainstream for a lot of smart reasons.

Top Reasons Video Surveillance Analytics is Revolutionizing Retail

When you understand the advantages, the increased usage of video analytics in retail is no mystery. Here are just a few.

  • There are analytic solutions for everyone. Video analytics, or CCTV software, has come a long way in a very short time with increased capabilities and accessibilities that can fit any size business with vast options in servers and infrastructures.
  • Options for implementing analytics software. There are two main options for implementing analytics software, inside an IP camera (referred to as edge-based) or on a centralized server. These options provide more effective ways to implement powerful and affordable analytics.
  • Greater business intelligence. The options for greater awareness are nearly endless. Using video analytics you can improve marketing, health, safety, productivity, and queue monitoring. It can also help reduce loss.
  • Video surveillance analytics improves decision making power. Whereas it may take months of observation and charting otherwise, video surveillance analytics makes a great amount of information clear very quickly. This means for swifter and more effective decision making.
  • Improved customer insights. The more you know about your customers, the better you can serve them which results in greater sales. Intelligent video innovations help you understand type, time, and frequency of shopper and how they engage with displays versus those who do not. It also helps to more accurately count shoppers at entrances, and test and compare product placement and displays.

Today, merchandising and loss prevention are largely one tract accessible from one analytics-driven smart security and CCTV system. And this is true for every type and size of store, including large chains and local retailers, convenience stores, grocery stores, restaurants and more.

About Security Instrument

Security Instrument is the largest, privately owned security company in Delaware. Whether you’re the owner of a small business or the security director  of a Fortune 500 company, Security Instrument has the right solution.



It is possible to have the right security camera and not use it optimally. This is often the case when monitoring long narrow areas in commercial places. Capturing images in long narrow spaces is very difficult and until recently the only security camera options produced images with lots of useless area of wall space on either side and a very limited view of the passageway intended to be covered. However, a simple change can optimize security camera coverage of long corridors and make a huge difference in your ability to monitor a long narrow space.

The Problem With Hallways

Traditional security camera set-up provides a landscape view, or a 16:9 ratio. This is perfect if you are covering a large, wide area such as a retail floor space, conference room, lobbies or parking lots. It is not the best option for a long narrow space. Why? The image orientation results in a scene with lots of redundant space on the sides, with perhaps only one-third of the image in the middle being valuable and the other two-thirds being a wall. This means that the full area and resolution of the security camera’s sensor are not being fully utilized and anything occurring outside the limited useful view is completely missed.

Corridor View Solves the Problem

Using Avigilon HD Dome Camera and software corridor reorients the image to a “portrait” view suitable for long narrow spaces. This eliminates the unnecessary view of empty wall space and provides additional and sharper images of the actual occupied space. Essentially, it takes the 16:9 ratio and changes it to 9:16 maximizing coverage and eliminating bandwidth waste.

Achieving Corridor View

Different cameras achieve corridor view in different ways. Some cameras can be installed so that the body is rotated, and therefore the image rotated 90 degrees using the camera’s settings and configurations. Some models provide the ability to rotate the lens and the camera’s sensor after it is mounted (sometimes remotely). Still, other models crop the view to produce the landscape configured image. The result is a high quality, vertically oriented video stream optimized for your application.

About Security Instrument

Security Instrument is the largest privately owned security company in Delaware. Whether you’re the owner of a small business or the security director of a Fortune 500 company, Security Instrument has the right solution.

Buying a commercial video surveillance system for your business is a big deal. Since it involves a moderate investment and is likely to serve your business for some time, you’ll want to make sure you get it right. Video surveillance systems are not one-size-fits-all (or they shouldn’t be) and the number of options and capabilities within the industry is expansive. It is very easy to get swooped up in the exciting technological options and miss ensuring those options are right for you.

While the technology is complex, ensuring that you get what’s right for you isn’t. All you need to do is ask yourself some basic questions to help you define and then meet your goals. Here are 5 important considerations to keep you on track.

Pro Tip: There are a ton of advanced options out there but that doesn’t mean you need to invest in all of them. Determining your true needs will help you control the costs of video surveillance.

How Will the Video Surveillance System Be Used?

The first step in designing a fitting security camera system is defining your goals. Do you want to use them to improve your safety and security? Maybe it is to reduce false injury claims, or prevent loss. Security cameras also provide a way to improve processes and productivity. Perhaps it is a combination of all of those things. Whatever you hope to accomplish by installing a surveillance system define it and prioritize your list.

What Areas Will You Cover?

Determine what areas and what kinds of areas you want and need to be covered, such as a dark stockroom or a bright public area. Determining which and what kinds of areas you want covered will help in determining what kinds of equipment you will need.

Attach a Goal to Specific Areas

Since each area of a property is used for different purposes and faces different challenges, it helps to attach a specific goal you want to achieve to that area. For example, you might want an overview of operations to improve workflow patterns, or you might want to boost security at entrances and exits. Knowing your goals will help you choose the right equipment to the job. That may sound simple, but small choices have a huge impact on the effectiveness of the system. For example, even the best HD fixed camera may not give you the expansive overview you’d want, or a dome camera may not give you the view you hope for of point of sale areas.

What kinds of Surveillance Options do You Need?

As we mentioned, there are a ton of advanced options out there but that doesn’t mean you need to invest in all of them. Once you know where you want to cover and the goal you can opt into or out of options like infrared technologies, waterproof, dustproof, vandal resistant, the field of view, low light, high light, high and low resolution, tilt, zoom, remote viewing and more. Determining your true needs will help you keep the costs of video surveillance minimal.

How Many Cameras Do You Need

Of course, a skilled security technician will be the best person to help you determine this but it does help to think about before you opt in. For most people, the assumption is the more cameras the better security you have. But that is not necessarily true. Having the right surveillance cameras placed in the right positions can reduce the number of cameras you need– and reduce your costs. A great example is using a pan-tilt-zoom camera to cover a wide space which reduces the need for more fixed cameras. Knowing your need and being able to communicate that to your video surveillance provider and technician makes a huge difference.

About Security Instrument

From Fortune 500 to local SMB’s throughout the Tri-State area, Security Instrument integrates custom security systems to meet the needs of commercial clients.